7:45 AM CT

Doors Open
Breakfast is served & badge pickup

8:40 AM CT

Morning Welcome with Corporate Bro

Keynote: "What's Old is New Again"

Doug Landis will explore how the tried-and-true strategies of 10-20 years ago are making a powerful comeback in today’s market. In his opening session, discover why classic tactics like Account-Based Marketing (formerly Key Account Marketing), strategic outbound sales, long nurture selling, and team collaboration are not just relics of the past but essential tools for modern success. With a blend of wisdom, humor, and actionable insights, this session will show you how to harness these timeless approaches to drive results now.

Corporate Bro
Doug Landis

10:05 AM CT

Unexpected Moves to Make in 2025: A Sales Strategy Showdown
Sales, as both an industry and a community, has undergone dramatic shifts—not just over the past year, but even within the last quarter. Relying on overused tactics and blending in with the competition won’t secure deals in 2025. What strategies have you been missing? In this panel, you’ll gain fresh insights and uncover unexpected tactics that will propel you straight to President’s Club.

Featuring James Buckley, Donald Kelly, Jen Allen-Knuth, Sawyer Ritz and Meg Peterson

10:50 AM CT

The Foundations of Sales Performance
The industry is evolving and the reactive approach to sales performance management is now obsolete. Now, thriving requires a shift to an active sales performance strategy. During this panel, you’ll learn the fundamentals of sales performance and hear from experts who have successfully switched to this new philosophy.

Featuring Kelly Berg, Kristi Giacco, Michelle Afshar, Chris Varites and Eric King

11:25 AM CT

Keynote: "Don't Copy the Best"
If you’re trying to lead your team to top performance, what if you could replicate what leaders of the best organizations do? New research from Corporate Visions and Dr. Leff Bonney of Florida State University shows that this approach is NOT the way to get top performance, and it can outright backfire if you’re turning around an average or underperforming team. In this session, you’ll learn the four distinct team profiles identified in the research, and the leadership strategies that led to the best results for each one.

Rob Perrilleon

12:00 PM CT

Lunch
Enjoy lunch hosted by Ambition

1:00 PM CT

Keynote: "Triple F@$#! What your Sales Managers aren’t telling you."

Each year we work with hundreds of front-line revenue warriors, and they tell us their secrets (shock face).  Come learn the 3 F’s of your Sales Management Team:

• FEARS they have you probably don’t know.
• FU#$UPS they’re making right now and how to prevent them.
• FIXES they want from you but aren’t asking.

Lauren Bailey

1:00 PM CT

5 Essential Upgrades for Sales Coaching at Scale

Leaders who can scale sales teams, find ways to prioritize AI, and take ownership in GTM results will become indispensable to their organizations. To reach this level, you must communicate and carry out your vision now. How do you optimize your coaching program to achieve the demands of 2025? During this panel, you’ll learn how to efficiently transform key manager <> rep touchpoints, including the pivotal 1:1 meeting.

Featuring Mark McWatters, Ryan Scandlyn, Tami Duncan and Rose Paik

2:20 PM CT

Keynote: "Powering Sales Performance: How Zoom, Ambition and SBI Built a Coaching Culture for Scalable Success"
In this session, attendees will explore how Zoom tackled critical sales performance challenges through a strategic partnership with Ambition and SBI.

• Learn how Zoom aimed to elevate sales management and coaching capabilities to drive consistent, scalable results across their sales organization.
• Hear how Ambition's coaching technology integrated with SBI's tailored manager skill development curriculum to operationalize coaching and embed it into Zoom's daily workflow. We'll dive into the collaborative approach, focusing on the implementation of SBI’s coaching frameworks and Ambition’s real-time analytics.
• Additionally, we will review the impact on field performance, sharing key metrics, feedback from Zoom's managers, and lessons learned from the initiative so far. Join us to gain insights into creating a coaching culture that accelerates performance, using the combined power of structured training and technology.
  

Featuring Ray Makela,
Christy Jackson, Greg Steward, and Mark McWatters

3:10 PM CT

Workshop: The 3 problems, 3 metrics, 3 impacts & 3 steps to diagnose on DISCO calls...And the 13 questions to ask, to DRASTICALLY drive your closed-won %

Becc Holland

3:50 PM CT

Profitable Growth in 2025: Disruptors to Anticipate
Every year there are lightning-strike events that change the way we sell. From shifts in product market fit and revenue generation to M&A and everything in between, you want to be ahead of the curve to capitalize on growth. During this panel, you’ll hear POVs that will prep you for the next 365 days, positioning you above the average sales leader.

Featuring Brian Trautschold, Jeremy Boudinet, Mark Kosoglow and Ronnell Richards

4:30 PM CT

Happy Hour
Enjoy drinks, bowling, and music on the rooftop of Brooklyn Bowl. An unofficial afterparty will be at AJ’s Good Time Bar on Broadway after!