How Zoom Standardizes
Sales Coaching with Ambition
Zoom looked to evolve their brand beyond just video, which included an emphasis on diversifying their product portfolio.

Challenges

After experiencing rapid growth through the pandemic, it was time to expand the product line Zoom was offering. Product specialists were more advanced at selling additional products.

Zoom needed a way to facilitate peer<>peer and team<>team training and coaching.

Zoom has a selling style called "Zoom Way of Selling" and wanted to leverage coaching and enablement to train the entire sales org on the new selling methodology.

Solution

The Ambition team rolled out templated coaching conversations so that all managers coach on the same strategic playbook.

Tracked all coaching conversations in one place to ensure quality coaching is happening.

Developed action plans.

Results

Increased differentiated products sold.

Increase adoption of recurring developmental 1:1s.