---
title: Winner's Guide to Sales Contests
description: Learn why sales teams run contests. why some sales contests fail. and how to create contests that drive toward your goals.
---

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# Winner's Guide to Effective Sales Contests

![Screen Shot 2020-05-20 at 1.31.16 PM](https://hub.ambition.com/hs-fs/hubfs/Screen%20Shot%202020-05-20%20at%201.31.16%20PM.png?width=590&name=Screen%20Shot%202020-05-20%20at%201.31.16%20PM.png)

 

Ambition has helped companies like The Atlanta Braves, Outreach and ADP create legendary sales contests. **The Winner's Guide to Sales Contests** shares proven formats and new strategies to power your next SPIF, call blitz, or all-hands competition.

 

**What's inside:**

- Why sales teams run contests.
- The goals of sales contests.
- Why sales contests fail.
- How to create contests that drive your goals.
- Best practices by company size.
- The characteristics of an ideal sales contest.
- Examples of successful contests run by Ambition clients.

### Download the Guide

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