Why Every Revenue Team Needs to Understand the CFO's Agenda

According to a 2022 study by the Controllers Council, 61% of finance executives say they now manage all technology budgeting and spending approval. SaaS companies: this data speaks loudly to you, but in today’s economic climate all industries feel the impact of the CFO agenda.

With these changing tides, understanding the Controller/CFO persona and how to effectively sell into corporate finance departments are two net-new strategies GTM teams need to master, and it’s on enablement to make it happen—fast. That’s why we’re hosting a webinar on Thursday, March 9 at 12 p.m. CT where you can hear straight from a CFO in an “Ask Me Anything” conversation with some of the brightest enablement leaders in the space today.

During the conversation, you’ll hear:

• How an experienced CFO answers enablement’s most burning questions
• How to train your sellers to speak to reducing costs and increasing profitability
• How Controllers/CFOs seek different types of information during the buyer’s journey, and what assets to have ready to move stages along