CASE STUDY
How Thryv Creates a
Culture of Coaching
Ongoing coaching paired with gamification increased Thryv's conversation rates by 34%
Challenges
- GTM lacked a source of truth for data and didn’t have protocols in place for data hygiene.
- Sales coaching happened whenever and wherever managers wanted it to—in Outlook, OneNote, or with pen and paper. There was no track record of it.
- Competitions were not a part of sales strategy due to poor data quality.
Solution
- Ambition inspired Thryv to clean up their entire database in under 5 months. - Coaching was standardized and now is “logical, repeatable, and visible.” 1:1s happen weekly; and Ambition encouraged a net-new bi-weekly coaching moment that focuses on documentation accuracy surrounding demos booked and closed/won deals.
- Gamification is now part of Thryv’s greater sales coaching strategy.
Results
Thryv sales managers save 6 hours per week on average on administrative tasks.
Ongoing coaching paired with gamification increased conversation rates by 34%—reps hold better sales conversations when they’re motivated, developed, and enabled over time.
The Ambition <> Domo connector gives Thryv leadership a high-end snapshot of how teams are performing week over week.
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“My favorite part about the automation is Check-ins. If you need to, managers can hold coaching
sessions without physically holding a meeting—coaching can happen async. Ambition allows for
multiple communication styles to happen, which builds relationships better between every level
and improves the employee experience.”
- Brian Van Sicklin, System Administrator Sales Enablement & Revenue Operations
Smarter Sales
Performance Starts Now
See for yourself how Ambition can help your team achieve their goals. Exceed targets, drive sales execution, & build winning culture with AI-powered coaching & accountability.
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