See how sales-tech company Outreach is using Ambition and Chorus to create a successful sales coaching framework.
"Outreach relies on Ambition to be our compelling, visible scoreboard. The scorecards and leaderboards help with the every day coaching outside of our weekly Chorus call coaching sessions."
— BROOKE BACHESTA, SALES DEVELOPMENT REPRESENTATIVE MANAGER, OUTREACH
SCORING AND COACHING
The Outreach Sales Development team needed to evaluate their sales tech stack to help them execute on a new sales coaching framework they kicked off in 2020.Outreach leaned into "The 4 Disciplines of Execution" by Chris McChesney to be the blueprint for how the sales organization would achieve goals. They needed to fulfill the disciplines of keeping a compelling scoreboardand creating a cadence of accountability.
Brooke Bachesta, Sales Development Representative Manager at Outreach would need to create a set of metrics and benchmarks that she could dynamically score and coach her team around. She would need them to be visible in order to fulfill the discipline of "keep a compelling scoreboard." Brooke identified Ambition as the solution to her scoring needs. Another discipline essential to the new framework was centered around creating a "cadence of accountability." Brooke knew she needed to coach her team in 1:1 formats that leaned very heavy into call coaching methodology. Brooke could utilize the gamification of Ambition scoring in her day-to-day coaching and power her weekly call coaching sessions with Chorusto execute on the 4 disciplines.
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