---
title: Outreach Uses Ambition and Chorus for Sales Coaching and Gamification
description: The SDR team at Outreach leverages Ambition and Chorus to focus on 4 Disciplines of Execution as a sales coaching and gamification framework
---

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##### - Case Study -

# Integrate Ambition and Chorus

#### See how sales-tech company Outreach is using Ambition and Chorus to create a successful sales coaching framework.

 

[![DOWNLOAD CASE STUDY](https://no-cache.hubspot.com/cta/default/5192515/723ad3c3-261b-43bb-84bc-c0d4d81f724b.png)](https://cta-redirect.hubspot.com/cta/redirect/5192515/723ad3c3-261b-43bb-84bc-c0d4d81f724b)

### "Outreach relies on Ambition to be our compelling, visible scoreboard. The scorecards and leaderboards help with the *every day* coaching outside of our weekly Chorus call coaching sessions."

— BROOKE BACHESTA, SALES DEVELOPMENT REPRESENTATIVE MANAGER, OUTREACH

### SCORING AND COACHING

The **[Outreach](https://www.outreach.io/) Sales Development team** needed to evaluate their sales **tech stack** to help them execute on a new **sales coaching framework** they kicked off in 2020. Outreach leaned into "**The 4 Disciplines of Execution**" by Chris McChesney to be the **blueprint** for how the sales organization would achieve goals. They needed to fulfill the disciplines of **keeping a compelling scoreboard** **and creating a cadence of accountability.**

 

[**Brooke Bachesta**](https://www.linkedin.com/in/brooke-bachesta/), **Sales Development Representative Manager at Outreach** would need to create a set of metrics and benchmarks that she could **dynamically score and coach her team around**. She would need them to be visible in order to fulfill the discipline of "**keep a compelling scoreboard.**" Brooke identified **Ambition** as the solution to her **[scoring](https://ambition.com/product/sales-scorecards)** needs. Another discipline essential to the new framework was centered around creating a "**cadence of accountability.**" Brooke knew she needed to coach her team in 1:1 formats that leaned very heavy into call coaching methodology. Brooke could utilize the **[gamification](https://ambition.com/product/sales-gamification-software)**of Ambition scoring in her day-to-day coaching and power her weekly call coaching sessions with **[Chorus](https://www.chorus.ai/) **to execute on the 4 disciplines.

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#### [Learn about embedding Chorus into Ambition here](https://hub.ambition.com/chorus-integration)

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### OUTREACH SDR SCORECARD BENCHMARKS

Meetings set by each SDR

Sales qualified leads each month

Sales accepted leads each month

### Watch a complete walkthrough of how Outreach uses their Ambition account

[![Screen Shot 2020-01-28 at 10.00.55 AM](https://hub.ambition.com/hs-fs/hubfs/Screen%20Shot%202020-01-28%20at%2010.00.55%20AM.png?width=1814&name=Screen%20Shot%202020-01-28%20at%2010.00.55%20AM.png)](https://hub.ambition.com/how-i-use-ambition-outreach.io)

[![Watch Now](https://no-cache.hubspot.com/cta/default/5192515/c5cba530-2f45-413a-bee0-00c18c6fdd89.png)](https://cta-redirect.hubspot.com/cta/redirect/5192515/c5cba530-2f45-413a-bee0-00c18c6fdd89)

 

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### Curious how to build a developmental coaching framework? 

Download a template from Brooke Bachesta, SDR Manager, Outreach to see how Outreach structures their sessions.

[![DOWNLOAD OUTREACH'S TEMPLATE](https://no-cache.hubspot.com/cta/default/5192515/a05644b6-697c-4dcd-adce-9e220f669e99.png)](https://cta-redirect.hubspot.com/cta/redirect/5192515/a05644b6-697c-4dcd-adce-9e220f669e99)

 

## Awesome, Right?!?

#### See how Ambition can help your team leverage gamification and coaching to close *more deals*, **faster**.

[![GET A DEMO](https://no-cache.hubspot.com/cta/default/5192515/7fcee799-7e44-4827-917a-72ea262a8074.png)](https://cta-redirect.hubspot.com/cta/redirect/5192515/7fcee799-7e44-4827-917a-72ea262a8074)

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