Millennials at the Helm:
Revolutionizing Buyer Engagement through SMS Sales Mastery

According to Forrester, Millennials and Gen Zers now comprise nearly two-thirds of B2B buyers. With higher expectations of companies and sellers alike, these “younger” generations approach the buying process differently and engage only if it’s seamless—and smart.

You can’t overlook it anymore. It’s time to master the SMS touchpoint. That’s why we’re getting a panel of influential revenue leaders from Mixmax, Textla, and Ambition together for a webinar about how to strengthen your teams’ SMS muscle. 

During the webinar, you’ll learn:

• How to effectively build relationships with millennial decision-makers using SMS
• How to collaborate with your marketing team to optimize nurture strategies
• How the mix of sales activity is changing, and what KPIs to track in 2024
• How to creatively coach your reps on this new channel type