Modernizing Enablement: How to Train Your Sellers to Articulate Purpose

Does your company have a powerful purpose and point-of-view that your sellers can easily articulate? In a recent study, 70% of companies say that their sales reps struggle to communicate value and often stray “off message” when selling.

In a time when budgets are being cut, organizations and sellers can’t afford to be underprepared and unclear in conversations with prospects. That’s why we’re bringing together the brightest minds in revenue operations and enablement on Tuesday, January 31 at 12 p.m. CT to discuss the latest industry data and how to modernize your key enablement programs for the year ahead. During this webinar, you’ll learn:

• How deeper, more succinct business conversations impact revenue outcomes 
• How to universally enable your GTM function on storylines that matter
• How to build conviction and confidence across your org, from SDR to AE
• How to measure and report on the effectiveness of your enablement efforts