According to Forrester, three quarters of companies report that how a company conveys their message/strategy, primarily through sales content, is a problem. Most reps don’t know what content exists, and only the most elite sellers understand how to effectively use it in 1:1 sales interactions. Our goal with this template is to help you coach your reps to that “elite” status by holding them accountable and encouraging them to adopt the most foundational pieces of sales content that will move their deals and client relationships forward.
Ask your reps to report on how the content supports their sales conversations.
Find out if reps are modifying the content and why they omit certain slides or sections.
Learn what storylines are missing from the content based on customer response.