Great sales teams are built by repeatable coaching habits. The CARE Framework gives frontline managers a simple, practical structure for running high-impact 1:1s that drive measurable performance gains. Instead of reactive pipeline reviews or inconsistent check-ins, CARE turns coaching into a predictable system for developing skills, reinforcing behaviors, and improving results week over week.

Designed for revenue leaders who want scalable coaching consistency, the CARE Framework helps managers translate strategy into action. When coaching conversations are structured, rep-driven, and tied to clear next steps, 1:1s become more than meetings — they become a performance engine.

Inside this framework, you’ll learn how to:

• Build a consistent coaching rhythm that creates accountability
• Structure 1:1s around metrics, behaviors, and growth priorities
• Increase rep ownership and engagement in coaching conversations
• End every session with clear, measurable commitments tied to outcomes

Download the CARE Framework to learn how to create coaching habits that compound over time and develop elite teams.