Enablement Reimagined: AI + Execution for Revenue Growth

The question revenue teams should be asking is no longer “Should we use AI?” — it’s “Are we scaling it effectively?”

In a recent webinar with Ambition's Mark McWatters and SBI’s Ray Makela, they spoke about a theme they're seeing among revenue teams in 2026:

The organizations outperforming their targets have moved beyond just experimenting with AI  and are successfully operationalizing it for their teams and processes. 

And nowhere is that shift more important than in the role of the sales manager.

In the webinar, Ray outlined a simple but powerful AI maturity model that companies can use to measure their adoption level. 

Watch their conversation on-demand for a full breakdown of the AI Maturity Curve and a look at how AI is changing the role of the frontline manager.